Hot Hits 97-7 krck The #1 Hit Music Station

Royce International Broadcasting Corporation

97-7 KRCK speaks to the youth and adults in the Coachella Valley - this demographic of consumers have grown up with media saturation. They understand and are comfortable with 5,000 media messages each day.

97-7 KRCK listeners are today's consumers, influenced by trends and current events reflected by movies, television, radio and commercials for their purchase decisions. Cars, bikes, cosmetics, soft drinks, electronics, music, entertainment, sporting goods, shoes, clothing, movies, fast food and more.

97-7 KRCK listeners expect quality and entertainment. They are the market and that's what 97-7 KRCK delivers.

Build Brand Awareness with YOUR Marketing Campaign on The #1 Hit Music Station 97-7 KRCK!

The Coachella Valley's ONLY source for Mainstream
Top 40 Contemporary Hit Music - 24/7,
365 Days A Year with Live, Local Programming.

Hot Hits 97-7 KRCK Artist Playlist includes:
Justin TImberlake, Diddy, Beyonce,
Christina Aguelera, Timbaland, Nelly Furtado, Rihanna, Akon, Ciara, Shakira,
Gwen Stefani, Fergie, Pussycat Dolls and more.

Check out 97-7 KRCK online at www.krck.com
KRCK.COM offers updated information
on the latest Concert Dates,
Music, Entertainment News, Movie Info,
Videos On Demand, Events and SoCal Weather.

KRCK.COM is an excellent, high visibility
advertising tool to place YOUR Logo and link
for added maximum exposure.

Brand Awareness is the key to any successful Campaign and the 97-7 KRCK Team can "Brand Awareness" with a custom designed campaign for your business / product.

1. 97-7 LIVE-WIRE EVENT - State-of-the-art technology broadcasting your event LIVE.
2. 97-7 COMMERCIAL - :60 Second Commercial promoting the event
3. 97-7 CONTEST - :15 Second Live Mentions and Give-Away's to the event.

• Grand Openings • Celebrations • Sponsorships

97-7 KRCK will Promote YOUR product with a clear vision and a marketing plan.

• EVENTS
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97-7 KRCK covers the events that makes the Palm Springs area the world's resort destination of choice.
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• Concerts • Outdoor events • Movies • Celebrities
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Watch for our presence with remote broadcasts, LIVE on-location phone-ins and personal appearances.
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HOT HITS 97-7 KRCK-FM COVERING THE COACHELLA VALLEY

COVERAGE

KRCK -FM
PALM SPRINGS, CA

A service of Royce International
Broadcasting Company

FORMAT:
TOP 40

DIAL POSITION:
97.7mHZ FM STEREO

POWER:
6KW (eqiv)

ANTENNA HEIGHT:
2,000 feet ASL

Contours indicate extent of

calculated50uV/m service

over average terrain and in

the absence of interference.

Some areas are subject to

Interference. Contact station

for details

COVERAGE MAP

KRCK, broadcasting from 2000 feet above the Palm Springs market, is Riverside County's exclusive source for the Top 40 music mix of today.

KRCK derives rating diary responses from among Riverside Central, Riverside West, San Diego North, San Diego South, and portions of San Bernardino County

In any given day, thousands actively listen to Hot Hits 97-7 KRCK-FM. Our listeners represent, principally, active 12-34 year old people, residing throughout the Coachella Valley. Given the Valley's unique position as the principal resort and vacation destination to nearby Los Angeles and Orange County, significant numbers of neighboring affluent consumers increase the KRCK weekly listener base.

97.7 KRCK • 73-733 Fred Waring Drive, Second Floor, Suite 201 • Palm Desert, CA 92260 • 760-341-0123

RATE CARD

DAYPART Class AAA Class AA Class A Class B	60 SECONDS $40.00 $30.00 $25.00 $20.00		30 SECONDS $30.00 $20.00 $15.00 $10.00
Class AAA 6:00am - 10:00am - Mon - Fri 3:00pm - 7:00pm - Mon - Fri 10:00am - 3:00pm - Sat		Class AA 10:00am - 3:00pm - Mon - Fri 6:00am - 10:00am - Sat

Class A 7:00pm - Midnight - Mon - Sun		Class B Overnight and all other times

Contact The 97-7 KRCK MARKETING TEAM

760.341.0123 Business
760.341.7455 Fax
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Click HERE to E-mail
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97-7 KRCK-FM
Morning Star Plaza
73-733 Fred Waring Drive Suite 201
Palm Desert, California 92260
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